Duolingo Party!

D&AD 2021 New Blood Duolingo Brief entry.

An integrated campaign aimed at placing Duolingo into the hands of young people. The campaign promotes a new app titled “Duolingo Party”, a competitive gaming experience, to make language learning as enjoyable and multiplayer.

The app will be used by both casual players, schools and universities. Created following Duolingo’s brand guidelines. Outcomes include a poster series, app wireframe, social media ads and promotional item mockups.